Call
Center Outsourcing - Transition Planning
An
outsourcing exercises success often depends on how the transition is implemented
beginning with the announcement of a signed contract through the transfer of
the factors of production to the implementation of operations. This is where the
best-laid plans can fall apart.
In
the term sheet and contract, the specific roles for each party in the transition
were identified, what will be done, how it will be accomplished, where each will
be done, and when each will be accomplished. Now its time to make the final
statements of how those roles will be executed. Up to now, the account manager
had very limited access to the organization, and then only through the project
team. That has to change now. Together with the relationship manager, these two
should begin to build the type of relationship that can weather the storms they
will face.
The
relationship manager should have developed a transition plan to smoothly move
the factors of production to the provider smoothly. The provider, likewise, will
have a transition plan. Together, the relationship manager and the provider s
account manager should mesh the two plans into one that includes effective
"change management" techniques, because outsourcing can both transform
the organization and the way employees look at it. Up to this point, both
parties have been negotiating. Now they should collaborate to execute a single
plan.
The
parties should have the full cooperation and involvement of the human resources
function, or an outsource adviser, in counseling the employees directly
affected by outsourcing. Most large providers have a human resources function
that will contribute to the transition as well. Together, they should also be
responsible for implementing tightened security where it is needed to protect
those employees and the organization's other valuable assets. The following are
examples of issues that should be addressed:
Communication Issues
- How and when will the employees directly affected by the outsourcing
initiative be advised?
- How and when will
the employees unaffected by the outsourcing initiative be advised?
Human Resources Issues
- What will be
offered to each of the employees who:
- Will be asked to
remain with the organization in another capacity?
- Will
be asked to move to the provider?
- May
be asked to move to the provider?
- Will
be terminated?
- How will the
offers be presented?
Transition Issues
·
How and when will the employees,
who will move to the provider, do so (for example, in a staged transition or
one-time transition)?
·
How and when will the other (non-employee)
factors of production be moved to the provider?
All
these issues and more should be covered in the fully documented transition
plan.
OTHER
ISSUES
The
list of potential transition issues is endless. As the relationship manager and
the account manager combine their transition plans, they should try to identify
any issues that may have been missed. They might ask questions such as:
•
What flexibility are we building into our plan?
•
What alternative plans should be considered?
•
How will we know if the transition is being implemented poorly?
• Do
we have a contingency plan in case unforeseen problems arise?
•
How does the organization respond to failure, real or perceived?
Another
question that must be addressed is whether to transfer the internal unit in one
coordinated movement or stagger the transition over several phases. A variation
of the staggered approach is for the provider to be asked to run a test, or run
in parallel for some period of time. Delays can kill outsourcing initiatives,
and speed is important, so a single implementation is preferred.
Staggered
implementations might work if there is tremendous support for the initiative
and the change isn't critical, but unless there are overwhelming reasons to do
it in stages, this approach is best avoided. There are several problems with
this approach: (1) the employees are caught in between two employers (how would
you feel?); (2) any remaining powerful opposing forces will see one last
chance (if they can sabotage the first phase they might yet kill it); and (3)
the benefits of outsourcing will be delayed. The providers want to get
started—let them.
The
issues of course are many and varied. It is therefore recommended that the
templates provided by an established guide, such as the Call
Center Management Toolkit, are used as a basis.